A translated ad buys you a Spanish-speaking click. It does not buy you a customer. We build every campaign in Spanish from the ground up — creative, landing page and follow-up — and we sell you the customers, not the clicks.
See your category's numbersCost per lead is a race to the bottom.
Cost per acquired customer is the one that pays your rent.
| Source | Cost per acquisition | Cost per policy | Close rate | Sample |
|---|---|---|---|---|
| Translated campaign, generalist agency | $214 | $1,910 | 11% | 1,940 |
| General-market list, resold | $188 | $2,240 | 8% | 2,610 |
| The Hispanic Lead Co | $41 | $610 | 31% | 4,180 |
Source: client closed-loop reporting, contracted at onboarding. Two weeks excluded for a carrier system outage; the exclusion is documented in the full methodology.
The Origin Standard.
Ask any competitor for theirs.
| Requirement | How it is checked |
|---|---|
| Spanish-origin creative | The ad, the landing page and the follow-up were all written in Spanish, not translated into it |
| Consent under 30 days | Timestamped record, with the capture page archived |
| Stated language preference | Asked on the form. Never inferred from a name |
| Verified contact method | Phone or email confirmed reachable before delivery |
| Declared intent signal | Tied to your specific offer, not a sweepstakes or a content download |
A lead that misses any one of these is not billed. We publish the standard in full because a category with no shared definition of quality is a category where the cheapest vendor wins — and that race ends with your sales team calling people who never asked to hear from you.
Every creative, landing page and follow-up message originates in Spanish, written by people who speak it natively. Nothing is run through a translation step, because a translated message is a message written for someone else.
A Mexican buyer in Phoenix, a Dominican buyer in Newark and a Salvadoran buyer in Houston do not respond to the same message. Most vendors treat them as one audience. We price and target them separately.
Every lead arrives with a timestamped consent record, the page it was captured on, and the language it was captured in. You can hand it to your compliance team without calling us first.
Hispanic is not one market. We do not price it as one.
Country of origin, generation, region and language preference each move response rates more than any creative change we have ever tested. We report them separately because they perform separately.
Same offer, same budget, same week. Four creative treatments.
The short version of a longer contract.
We do not resell a lead you have bought. Exclusivity is written into the contract, not promised on a call.
We do not sell to buyers who work a list for months after the consent window closes. We have turned down two this year, and we will tell you who if you ask under NDA.
We do not put our name on consumer-facing creative. Our landing pages carry the offer and the advertiser, never a lead broker's brand.
We do not report a number we cannot show you the source of. If our own data makes us look worse this quarter, that is the number you get.
If we cannot, we will say so on the first call rather than sell you a test. Most conversations take fifteen minutes and end with a number.
hello@hispanicleadsco.com